1. Custom Mascot Costumes Express Identity
When you use a generic costume for your organization’s mascot, this doesn’t express your organization’s identity in a unique way. Even if you accessorize a generic mascot costume with custom team regalia, the end result is often bland and unprepossessing. If your organization uses a custom mascot costume, this can help create a more definite, unique identity for your brand. Although there are other ways to express your identity, a custom mascot can have a uniquely striking effect.
When you order a custom costume, you can express your imagination in a fun, creative way. When you use a costume that is completely unique, you know that your custom mascot will raise awareness of your organization alone. During this time of information overload, people are continually overwhelmed with brands, logos and other signifiers of organizational identity. To break through this mass of information and make an impact, it takes a unique, individuated symbol like a custom mascot.
2. Custom Mascot (CM) Costumes Are Great For Morale
For any sports team or organization, morale is crucial for achieving maximal performance. Although some people undervalue the importance of morale-building, there can be no doubt that investments in morale are deeply important for organizational cohesion. Many experts have argued that good morale is the unifying factor that typifies nearly all successful organizations. Whether the organization in question is a sports team, business or nonprofit, a CM costume can help members feel excited about their participation in group initiatives. There is plentiful scientific research demonstrating that when an organization features members with great morale, this is apt to lead to greater performance. A custom mascot can provide your organization with a potent symbol to rally around.
3. CM Costumes Are Economical One-Time Investments
Many people routinely rent generic mascot costumes in the mistaken belief that this practice is economical. However, this belief is usually based on gut instincts, not facts. In truth, mascot costume rental is often deeply uneconomical. If you know that you will have a need for a costume of this type into the foreseeable future, you can certainly save yourself a lot of money by purchasing piece of wearable art you can call your own.
4. CM Costumes Can Play A Big Role In Your Public Relations
Many different organizations have used custom mascots as integral parts of their public relations campaigns. You can send a representative in a CM costume to any barbecue, tailgate party or public gathering where you can expect to find members of your core audience. It seems undeniable that CM costumes can greatly impact the public. Few other forms of non-traditional marketing can make an impact like an original, unforgettable CM costume. Are you interested in learning more? Visit Hogtown Mascots Inc. for additional information.