If you run a small business, you may be overwhelmed by the idea of creating your digital presence. From web developers, to digital marketing consultants, to an app developer company, there are many professionals you might like to hire for your small business. Keep reading to learn about the top 5 digital professionals you should hire if you’re a business owner.
1. Web Developer
Unless you know the ropes when it comes to web development, it’s a good idea to hire a web developer to set up your business’s website. It’s important that your website is professional looking, as it’s often the first way customers will judge you. While you can set up a free website using online tools, these websites simply won’t look as good as a professionally-designed website created by a dedicated web developer. Also, if you try to DIY, you’ll have to troubleshoot all your technical problems yourself. But when you hire a web developer, maintenance is typically assumed to be their responsibility (for an additional charge).
2. App Developer Company
These days, people are spending more and more time on their phones. While having a functional, beautiful mobile site is always a good idea, it’s been proven that having an app improves customer engagement. Just think about it — an app has an attention-grabbing icon and a well-designed user interface. Customers enjoy using an app more than browsing a mobile site. And if your company offers e-commerce, you may make more sales too. Hiring an app developer company is a smart move if you want to stand out digitally.
3. Digital Marketing Professional (AdWords)
Digital marketing is one of the best strategies for small businesses. There are a number of ways a digital marketing strategist can help you out. If you want to run pay-per-click ads on a search engine, it’s a good idea to talk to a pro. While you can technically run them yourself, you won’t know how to make people engage with your ad and click through to your site. You need people to go to your site, and then convert (make a purchase or book an appointment). It’s important to hire somebody who knows what they’re doing.
4. Search Engine Optimization
Another great way to gain business is through what’s called “organic traffic”. When you search for a phrase on Google, they use special algorithms to determine the best sites for your query. They take into account many factors, including backlinks (the number of people linking to that site), user experience, loading speed, and keyword locations. SEO is a very complicated strategy that truly requires someone with knowledge and experience to implement. It’s a great idea to hire a pro for your search engine optimization needs.
5. Social Media
As a small business, you can make a large impact on social media using local tags and hashtags. Many businesses do choose to handle their own social media, but hiring a pro can make a big difference. For example, a pro will know what to say to get potential customers to engage with your content. They’ll also know the best hashtags to get your page seen.