4 Ways AI Is Transforming Mobile App Marketing

Artificial intelligence (AI) has been shaping the technology world for the last several years. As developers continue to rely on artificial intelligence, here are some ways AI will transform progressive web app development.

1. Automated Reasoning

Automated reasoning is an aspect of computer science and mathematical logic that throws more light on the various aspect of reasoning. It is explicitly designed to help users reach their objectives more quickly and easily.

With AI and machine learning, mobile apps can be programmed to have similar reasoning ability as a human. In other words, these apps can perform certain actions on their own without human intervention. Apps can quickly analyze and determine the user’s next line of action. In the same fashion, the apps help the user make quick decisions based on many different factors. With artificial intelligence, your app can deliver a more personalized user experience.

2. Learn Purchasing Behaviours

Congratulations! Your hard work has paid off. The number of downloads your app gets just keeps increasing by the day. The next step is to learn how to maximize revenue gained from users. One way to leverage this is to up-sell to your current customers. This is because it’s more difficult and expensive to attract new customers. Instead, expend the resources on your current customers to maximize revenue. Don’t make the mistake of sending the same ads, push notifications or emails to your entire customer database, however. Many app users find it irritating. And if you keep doing that, they will have no other choice but to uninstall the app from their phone.

The solution is to know who your app customers truly are and market to them in a more personalized way. Considering the massive wealth of data involved, marketers can find this task overwhelming. With AI, however, you don’t have to stress. Artificial intelligence can help you process the data within the shortest time possible. In addition to that, it has the ability to analyze users’ purchasing behaviours, so you can know the best time to sell to them and what to try to sell them based on their preferences and interests.

3. Recommendations

A large percentage of users will stop using an app within the first 90 days. The reason is simple: The app has nothing new to offer. As technology advances, the expectation of app users increases at the same proportion. They expect a personalized user experience, and they expect you to deliver new, engaging content constantly.

AI can monitor users’ choices while using your app. This can give you detailed information about their likes and dislikes. Using this information, artificial intelligence can offer relevant recommendations that will make users keep coming back to your app.

4. Drafting Content

Whatever technique you choose to engage app users, the content needs to be engaging, well-researched and meticulously written before sending to the user. Sending random messages will not deliver any meaningful result. This is not an easy task. Thankfully, artificial intelligence can help make recommendations about the right content that will deliver the much-desired result.

With artificial intelligence, you can develop an app that will be tailored to the specific needs of your target audience, so you can continue to engage them and sell to them.

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